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The fact your friend believes all the alphabet insanity speaks to the social dimension of belief. Os Guinness wrote about this from a Christian perspective in his 1983 book, "the Gravedigger File." He was drawing on the work of sociologist Peter Berger in his book, "The Social Construction of Reality."

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I wasn't aware of that work but it sounds interesting. It sounds a bit like Baudrillard's "Simulacrum" which I mentioned a long time ago. Or the Overton window. We don't think independently but together.

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